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New Marketing Campaign Focuses on Recruitment and Retention

Released: 10/28/2022 2:49:48 PM


Kaleida Health recently launched its multi-media marketing campaign focused solely on our recruitment and retention efforts.

As you can see in the print, radio, digital and TV spots linked below, Kaleida Health is taking a very aggressive approach to position our organization as the employer of choice for individuals looking to grow professionally and financially. Moreover, these campaigns publicly recognize our staff's hard work and skill, and they emphasize that our team - including all of you - is the best of the best when it comes to providing exceptional care for our patients and our community.

These campaigns will appear for the next few months across Western New York via TV, radio, print, billboards and various social media platforms.

Special thanks to Barb Browning, director of marketing, Leanne Pawlak, senior director of corporate employment, and Karen Swartz, vice president of human resources, for leading the creative process and bringing this campaign to fruition.


Click the links below to see the campaign: